 FOR IMMEDIATE RELEASE Squeezable chocolate SEPTEMBER 01, 2006 -- Billed as "the world's first liquid chocolate bar," the Lava Bar, produced by Calabasas, Calif.-based Lava Chocolate, LLC, offers 2.5 ounces of gourmet chocolate in a flexible film foil-lined package with an easy-open notch top allowing the contents to be squeezed directly into the mouth. Additionally, the product can be used in milkshakes, poured over ice cream, or served with fresh fruit. The preservative-free, kosher certified Lava Bar retails for $1.99 per package. Additional information is available by calling (888) LAVA-411 or visiting www.lava-bar.com. READ ORIGINAL REVIEW NEW PRODUCTS: Liquid chocolate bar THE COMPANY: Lava Chocolate, LLC, Calabasas, Calif.
Lava Bar Sometimes I buy chocolate and it melts. Lately that’s been happening a lot. Why not just buy already melted chocolate? A dear reader sent me an email telling me about this new product called Lava Bar which is just that, liquid chocolate in a pouch. I wrote to the manufacturer and soon I had a few in my hot little hands to try! And this is one case where my hands being hot was not necessarily a bad thing! The Lava Bar is billed as the world’s first liquid chocolate bar. Since you’re probably curious, here are the ingredients: corn syrup, chocolate liquor, sugar, butter, water, high fructose corn syrup, whole dry powdered milk, vanilla extract and salt. Chocolate liquor listed there is not alcoholic, it’s just ground up roasted cocoa beans - it contains both cocoa butter and cocoa solids. So now that we know what’s in there, what’s it like? Well, it’s like brownie batter. Very, very good brownie batter. It’s smooth and thick, but not sticky. The chocolate is very sweet, which is a little disappointing, but has some nice complex flavors. Mostly it’s woodsy notes and some smoke. There’s a little bitterness to it, but I didn’t mind that at all. I don’t know if this could ever replace my desire for a chocolate bar, which has other things to recommend it from a sensual point of view - it’s a solid and then a liquid, you can break off pieces of it and share, you can stack the little pieces up or just admire the unwrapped bar. The dispensing system, which amounts to squeezing the stuff into your mouth is a little odd, too. Unless you squeeze it out and then lick it off, you never really see what you’re eating. The package holds two servings (2.5 ounces) but it’s not that easy to just reseal it for later (I’d recommend a clip or something for that). I think astronauts would love it though (of course M&Ms and Hershey Kisses probably travel well in space, too). The wrapper and website recommend using it as a sauce or dip, which I found much more satisfying. I squeezed a little on pretzels and almonds and found that to be great because I could control the proportions or each element. You can also add it to ice cream or use it in shakes. It’s certainly interesting, but lacked the sort of ultrasmooth true chocolate experience that I was looking for. I think it’s because of the lack of enough cocoa butter ... but if there were more cocoa butter it would be a solid and then it wouldn’t be the Lava Bar. I can see this being a great thing to hike with. You don’t have to worry about it melting, because it already is. As a nutritional replacement ala Chocolate Cliff Shots , it’s got a lot of fat: half the calories are from fat, some solid chocolate have 2/3 of their calories from fat. So if you use it as a sauce to satisfy a craving, this could be a way to keep on a diet. I could see the flavor extensions on this being quite interesting: mint, coffee & dulce de leche. Lava Bars should be showing up in stores soon , or if you can’t wait you can order online . READ ORIGINAL REVIEW |
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INTERVIEW WITH KEN BERKE: LOWDOWN ON THE LAVA BAR CHICAGO CANDY EXPO HELPS GUIDE CONFECTIONERS LAVA-BAR™ POSTER CAMPAIGN WINS SILVER CLIO™ AWARD OMNI HOTELS INCLUDE LAVA BARS™ AS PART OF THEIR SENSATIONAL WEDNESDAYS PACKAGE OMNI HOTELS SELECT GUEST® MEMBERS STATE APPRECIATION IS APPRECIATED GUESS WHAT'S GOING INTO THE GIFT BAGS AT THE AMERICAN MUSIC AWARDS LAVA BAR™ SWEEPS CANDY AWARDS AT NACS SHOW CSNEWS KNOWS TEENS AND HOT NEW PRODUCTS TEENS SPOT TRENDS IN CANDY AND SNACKS CONVENIENCE STORE NEWS AWARDS THE LAVA BAR™ "BEST NEW PRODUCT OF 2006" CONSUMERS OFFER ENTHUSIASTIC PRAISE AS THEY ENJOY "THE WORLD'S FIRST LIQUID CHOCOLATE BAR" LAVA BARS MAKE EDITOR'S PICK IN PROGRESSIVE GROCER MAGAZINE LAVA BARS MAKE KOSHER DEBUT AT JEWZAPALOOZA LAVA BARS MAKE GRAND APPEARANCE IN EMMY GIFT BAGS CANDY INDUSTRY AND BLOGS NOTE LAVA BAR DEBUT MONARCHY COLLECTION FASHION SHOW INTRODUCES LAVA BARS CANINE FASHION SHOW GETS FIRST TASTE OF LAVA BARS COMMENTS FROM CONSUMERS
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