FOR IMMEDIATE RELEASE Teens Spot Trends in Candy and Snacks
SOURCE: NACS Online News
LAS VEGAS -- October 11, 2006. The NACS Show featured part two of its Trendspotter Panel on Tuesday, where six panelists between the ages of 18 and 24 hit the expo floor to choose their favorite and hottest new product pick in the candy and snack categories. Each participant selected three products to present at the session for packaging, taste and overall appeal, and the group selected grand prize winners. In no particular order, they were:
Snacks
Hungry Sultan Hummus (packaging)
Snyder's Jalapeno-Cheddar Pretzel Sandwiches (taste)
Love and Quiches (overall)
Candy
Airheads Extreme Sour Belts (packaging)
Cottage Delight Carmel Corn (taste)
Lava Bar (overall)
The group also gave three products honorable mentions:
Before and After Mints
Harry Potter Cock Roach Clusters
Jelly Belly Harry Potter Bertie Bott's Beans
In a question-and-answer session after the presentation of grand prize winners, teens commented on a variety of topics.
On whether they pay attention to calories, the answer was a resounding "no," with at least two panelists punctuating the panel's attitude by commenting that if they are buying something to eat in a convenience store, the expectation is that it's going to be something unhealthy. Similarly, the panelists said labels that tout all-natural or organic virtues don't carry much weight, particularly if the label focuses on a natural-looking scene (such as a tree) over bright, cool and exciting packaging that also makes the product look tasty.
On what type of store teens consider to be "convenience stores," a topic that was addressed at the NACS Show 2005 in a presentation by the NACS/Coca-Cola Leadership Council based on its teen research, the panelists reaffirmed last year's findings, saying that drug stores and other retail outlets can be just as convenient as the type of store NACS members typically think of as a "convenience store," with the most apparent distinction to the panelists between the channels being whether the store sells gasoline. |